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Backlinks sometimes called ‘page links’ are critical to the visibility of your web pages in the search engines and attracting visitor traffic. Backlinks have three key properties, the web page from which the backlinks come from, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to.

The number of backlinks

The number of backlinks to a page is one of the factors the search engines consider when deciding where to position the page in the SERPS (Search Engine Page Results).

The source of the backlinks

The source of a backlink can pass authority and indeed visitors to the page to which it points. So it follows that pages with backlinks from authoritative pages will receive a much higher value consideration from the search engines. Great examples of trusted sources of backlinks carrying higher authority are pages in education (.edu) and government (.gov) web sites..

Google Page Rank

Backlinks from web pages with high page rank (a ‘reward’ awarded by Google to any page that it considers over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The ‘anchor text’

Just like a label, the backlink anchor text influences the search engines valuation of the backlink. Relevance is the first principle for the majority of search engine mechanisms and therefore if the information on the page is about ‘drying chillis” then it is from a search engine’s point of view, more valuable for the backlink’s anchor text to this page to contain the word ‘chilli’ as opposed to a related term such as ‘drying spices’.

Common problems

A significant number of people mess up their backlinks building activities because they focus on quantity as opposed to quality of backlinks. For example if a significant number of your backlinks to your ‘parenting’ page come from sites not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong visitors.

How to build backlinks

So let me tell you my no nonsense process for acquiring backlinks that will make the search engines take notice of you and bring quality and appropriate visitors to your web pages:

  • It is essential you get the right keywords before you expend any effort whatsoever.
  • I always aim to create a keyword cloud.
  • You should always begin by identifying a key word or phrase which has a a constant and high amount of traffic.
  • To uncover the volume of visitor traffic is being coming from searches for my primary keyword I use the Google keyword analyzer tool.
  • I carefully consider words and search phrases associated with my ‘top’ level phrase and create my ‘cloud’.
  • I then manufacture content in the form of articles and videos with backlinks with the correct ‘anchor text’ to my ‘money’ or ‘target’ page and disperse these to a wide range of content directories.
  • When I author content I do so with the searcher in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to my target pages.